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个体经营者成功的4个秘密  

2011-10-01 21:31:12|  分类: 职场生涯 |  标签: |举报 |字号 订阅

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本文转载自13亿第一访《个体经营者成功的4个秘密》

个体经营者成功的4个秘

1、我们只有两种商品:时间和知识
不论你靠什么谋生,或者你认为为了谁而工作,事实上你都只在为一个人工作,那就是你自己。同样的,你只有两种可出售的产品:你的时间和你的知识。下面是几个范例:
Migrant Farmer – Sells hours of his/her life to pick fruit or vegetables for a farmer in exchange for money. A perfect example of trading hours for dollars.
移居的农民——出售他/她生命中的时间为农场主采摘水果或蔬菜以获取金钱。这是一个时间和金钱交易的完美范例。
Doctor – Sells hours of his/her life to perform medical treatments based on the knowledge stored in his/her brain. A perfect example of trading hours and knowledge for dollars.
医生——出售他/她生命中的时间靠大脑中存储的知识从事医疗救治。这是一个时间、知识和金钱交易的完美范例。
Best-Selling Author – Spends time crafting a book based on his/her knowledge or intellectual capacity and then sells the book (knowledge) many times over. A perfect example of trading knowledge for dollars. The key benefit here is residual, passive income.
畅销书作家——靠他/她的知识或智能花费时间构思一本书,然后多次出售该书(知识)。这是一个知识和金钱交易的完美范例。所得到的主要是不断积累的被动收入。
In almost all cases of the self-employed, the small business owner is taking information out of his or her brain and spending the necessary time to convert it into a product of value. This concept confuses some people, and to others it seems obvious. The bottom line is that customers pay you for your time and knowledge. Success is achieved by properly crafting the two into one convenient bundle that can be sold many times over (think of products vs. services).
几乎所有的个体经营案例中,小业主都是花费必要的时间将头脑中的信息转化为有价值的商品。一些人对这一概念感觉很迷惑,而另一些则很清楚。不论怎样,底线是顾客为你的时间和知识付钱。适当地将这两者合二为一,使其能够多次出售(想一下商品和服务的不同),那么你就达到了成功。
What knowledge do you have in your brain that provides value to others? How can you extract this information and sell it?
你头脑中有什么可以给别人提供价值的知识?你如何能够提炼这种信息并出售它?
#2 – The Implementation of Knowledge is Power
2、运用知识就是力量
Knowledge alone is not power! The implementation of knowledge is power. Knowledge is simply a commodity; it’s a product like any other that has the potential to be sold. How knowledge is organized, packaged, presented, shared, and received by others is what makes knowledge so powerful.
知识本身并不是力量!运用知识才是力量。知识只不过是一种商品,和其它商品一样有着被出售的潜力。人们组织、包装、展示、分享和接收知识的方法才使得知识变得如此有力量。
Knowledge is useless unless it’s effectively shared with others. Your ability to educate others in a way that allows them to effectively apply the instruction is what makes knowledge an asset… something worth buying.
只有有效地和其他人分享知识,知识才有用。你教导他人,使其能够有效按照指导所言行事。正是这种能力使知识变成了值得购买的财富。
#3 – Time is More Valuable than Money

 

个体经营者成功的4个秘


3、时间比金钱更加珍贵
One of the most important points to understand is the fact that there are two basic forms of currency, money and time. Of the two, time is the most valuable, for it cannot be replenished. A surplus of time, and the unfettered liberty to do with it as you choose, is the true measure of success.
有一点很重要,我们应该明白事实上货币有两种基本形式:金钱和时间。而其中时间更加贵重,因为时间是不能重来的。剩余时间以及你按自己的选择毫无约束地行事,这才是衡量成功的真正因素。
Your time must be extracted from the formula of making money. No matter how skilled you are at transferring your knowledge to others, if you are paid on an hours for dollars basis, your ability to expand your business will eventually plateau. You will run out of time.
你的时间必须从赚钱的公式中提取。不论你在传播知识方面多么擅长,如果别人是以小时为基础付费的,那么你扩展生意的能力最终将停滞不前。你将用完你的时间。
The successfully self-employed have made this realization and concentrate the majority of their time and effort on the single greatest secret of self-employment: generating passive income. Passive income is achieved by applying what you know into a package that can be designed and built once, and then repeatedly sold over and over again. Finding a unique way to promote and sell this knowlege is the key.
成功的个体经营者实现了这一点,并全身心将他们的主要时间和精力关注在自主创业唯一的最大秘密上:创造被动收入。要获得被动收入,你需要将你所知的东西一次性设计打包,然后重复性地出售。找到推进和出售这种知识的独特方法是关键所在。
Passive Income Examples: Useful books and guides, time saving computer applications, etc.
被动收入的例子:有用的书籍和导购、节省时间的电脑应用软件等。
#4 – Success is About Knowing What You Want
4、成功要知道你想要什么
Self-employed success is not the byproduct of working your way up from the ground up. It’s based on knowing what you want, understanding your abilities and implementing them diligently to achieve your goals. There are plenty of people who get laid-off from their 9 to 5 day job and end up making millions in a few short years of self-employment.
个体经营者的成功并不是白手起家的副产品,而是基于知道你想要什么、明白你的能力并勤奋地实施以达到你的目标。有许多人从朝九晚五的工作中下岗,可最后他们经过几年的自主创业赚钱成百上千万。

Take a look at some of the success stories around you that emerged from nowhere. These success stories were not initiated by people paying their dues to someone else’s initiatives. These success stories revolve strictly around perception and choice. The people in these stories know their capabilities, what they’re doing, and what they want. Once people make this realization, and the conscious choice to act on it, the possibilities for success are limitless.
看看你身边随处可见的成功案例。这些成功故事并不是那些将自己的成功归因于别人的首创精神的人们创立的。这些成功故事主要关乎于悟性和选择。故事中的人知道他们的能力,知道他们正在做什么,知道他们想要什么。一旦人们能做到这一点,并谨慎选择,付诸行动,成功的可能性无可限量。

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